Mazda Adds Special Needs Vehicle to Premacy Lineup

HIROSHIMA, Japan—Mazda Motor Corporation has introduced a special needs version of the new Mazda Premacy (known as Mazda5 overseas) seven-seat minivan. Sales commenced today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan. Manufacturer's suggested retail prices range from 2,253,000 yen (20CS) to 2,589,000 yen (20S).

 

 

 

The Mazda Premacy special needs vehicle features a passenger seat that rotates and lifts up and down. The seat can be operated by switches on the sides of the seat or a wireless remote control. With an improved seat shape and a extra switches on the right side of the seat, the new Premacy special needs vehicle is more comfortable for passengers and more user-friendly for care givers.

 

Main improvements over the previous generation model

• The back part of the lift-up seat has an improved design for greater comfort, and the seat slide range is also extended.
• Extra slide and recline switches are added to the right side of the lift-up seat so it can also be operated from the driver's seat.

Mazda3 Named a 2011 'Top 10 Coolest New Car Under $18,000' by Kelley Blue Book's Kbb.com

- Mazda3 Has Been Selected Eight Consecutive Years to the "Coolest Under $18,000" List

 

IRVINE, Calif. (June 24, 2011) - Mazda3 was named a 2011 "Top 10 Coolest New Car Under $18,000" today by Kelley Blue Book's Kbb.com.  For eight years running, Mazda3 has been deemed by Kelley Blue Book's Kbb.com annual list as a cool and fun-to-drive car for a very reasonable price tag.

Kelley Blue Book's Kbb.com selects "Top 10 Coolest New Car Under $18,000" vehicles based on simple criteria.  Cars must be fun-to-drive, fun-to-own, possess a certain 'cool factor' and adhere to the under $18,000 price tag. Mazda3 has held the title since it came to market in 2004.

"At some point we're going to have to give Mazda3 a lifetime achievement award for its unequaled streak of appearances on our annual list of coolest cars," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's Kbb.com.  "For the 8th year in a row - every year of the car's existence, in fact - the Mazda3 has earned a spot on our list for its standout sheet metal, excellent interior and exceptional driving dynamics."

The Mazda3 compact sedan is powerful and fuel efficient with a standard 2.0-liter, four-cylinder engine that offers 148 horsepower and 135 lb.-ft. of torque. An available 2.5-liter, four-cylinder engine,that offers 167 horsepower and 168 lb.-ft. of torque.  Starting at $15,800, the sedan has an EPA fuel economy rating of 33 highway/24 city when equipped with the 2.0-liter engine (automatic) and 29 highway/22 city when equipped with the 2.5-liter engine (automatic). 

"Nearly half of all Mazdas sold in the United States are Mazda3s, so we are proud of the 2011 Mazda3 for earning a spot on Kelley Blue Book's Kbb.com 'Top 10 Coolest New Cars Under $18,000' list," said Jim O'Sullivan, president and CEO, Mazda North American Operations.  "This award illustrates Mazda's dedication to producing engaging and fun-to-drive vehicles."

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies.  Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Thank you Gilton and John for going the extra mile for our customers.

"Gilton has tons of knowledge about the Mazda vehicles and the Mazda brand -- what makes Mazda the car to buy. He was extraordinarily helpful. He did all he could to make sure this was the right car for me."- Baspence

A stylish, eco-friendly, fun-to-drive five-door hatchback, check out the Mazda2

Mazda Receives 2011 JIII Award for Invention of Eco-Friendly Paints

By: Mazda News

HIROSHIMA, Japan—Two researchers from Mazda Motor Corporation have received the 2011 "Japan Business Federation Chairman's Award for Invention" from the Japan Institute of Invention and Innovation (JIII). The award recognizes outstanding inventions that make a significant contribution to the advancement of science and technology and the development of industry.

 

Awarded for:	Invention of new paint technology for the Three-Layer Wet Paint System (Patent number: 3831266)
Recipients:	Takakazu Yamane, Technical Research Center, Mazda Motor Corporation Tsutomu Shigenaga, Technical Research Center, Mazda Motor Corporation

 

The Three Layer Wet Paint System is a one-step baking and drying coating method that applies three layers of paint in succession - primer coat, colored base coat and clear top coat - while still wet, without drying in between. Compared to the previous painting system, Volatile Organic Compound (VOC) emissions from the paint shop are reduced 45 percent and CO₂ emissions are reduced 15 percent.

 

In order to achieve the reduction in VOC emissions, Mazda developed new low-solvent paints with reduced VOC content for use with its Three Layer Wet Paint System. Generally, reducing the volume of solvent in paint raises its viscosity and makes the paint unsuitable for coating. To maintain a low paint viscosity, Mazda managed to reduce the size of the paint molecules. However, when low-viscosity, low-solvent paints are applied in three successive layers, the layers tend to mix, causing a deterioration in glossiness and cloudy discoloration. Mazda overcame this issue by developing an interface control resin and adding it to the primer coat. The resin forms a barrier at the interface of the paint layers to ensure a high quality coating. Thanks to the newly developed paints, Mazda was able to eliminate the drying process previously required after applying the primer coat. By directly applying the color base coat and clear top coat after the primer, CO₂ emissions were significantly reduced.

 

Since completing development of the Three Layer Wet Paint System in 2002, Mazda has introduced it to all of its paint shops in Japan and overseas. Following its utilization for mass production at Mazda, the coating method has spread through the automobile industry. More recently, Mazda has successfully developed the Aqua-tech Paint System, a new version of this technology that uses water-based paint, further reducing paint shop VOC emissions. Currently, Mazda is progressively rolling out the Aqua-tech Paint System to its production facilities.

 

The JIII award presentation ceremony will take place on Monday, June 20, 2011 at the Hotel Okura Tokyo. The following two researchers outside Mazda will share the award:

Joint recipients:

Masakazu Watanabe, Nippon Paint Co., Ltd. Takuhiro Kakii, Nippon Paint Co., Ltd.

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