The Vision of Mazda

Mazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. To continue achieving this "Zoom-Zoom" feeling, we see it as our mission to build cars that also provide high levels of environmental and safety performance.

In March 2007, we introduced the "Sustainable Zoom-Zoom" plan, which outlines our long-term vision for technology development. The plan stresses our ongoing devotion to harmonize driving performance with safety and the environment in building vehicles that look inviting to drive, are fun to drive, and make you want to drive them again.

The heart of the Sustainable Zoom-Zoom plan is our utterly unique and groundbreaking next-generation SKYACTIV TECHNOLOGY. To coincide with the development of these breakthrough powertrains and platforms, Mazda will also be renewing everything from planning and production processes to sales and marketing methods. We are embracing our breakthrough spirit to bring about innovations in all business areas.

We are moving forward with the same challenging sprit that has made Mazda the world leader in rotary engines. We will uphold our group unity as "One Mazda" as we aim to meet our responsibilities to ongoing changes in society and be a company that is trusted and appreciated by all our stakeholders throughout the world.

I greatly appreciate your continuing encouragement and support for us.

Mazda established a new corporate vision in December 1999, comprised of three elements:

To create new value, excite and delight our customers through the best automotive products and services.

With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.

We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society.
Guided by these values, we provide superior rewards to all people associated with Mazda.